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Custom Email Sending (BYO Email)

Integrations & APILast updated October 26, 20264 min read
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Custom Email Sending (BYO Email)

4 min read · Integrations & API

Custom Email Sending (BYO Email)

On every plan, including Free, you can send buyer emails from your own domain through your own Resend account. Buyers then see Your Org Name <noreply@mail.yourvenue.com> instead of Your Org Name via Equaticket.

BYO email works with Resend only. Only owners and admins can set it up.

What it changes

Emails to your buyers go out through your Resend account from your domain. That covers ticket emails, order and payment confirmations, refund confirmations, reminders, date and venue change notices, and the ticket lookup link.

Emails sent through your domain come from a noreply@ address on that domain, so you do not need to create a mailbox there. When a buyer replies, the reply goes to the contact address on the event: the venue contact, then your organization contact, then your billing email. Keep that address current so replies reach you.

Event cancellation emails always come from the standard Equaticket sender, so buyers get them even if your Resend setup has a problem. Emails Equaticket sends to you and your team (team invites, check-in staff links, billing and account notices) still come from Equaticket.

BYO email changes the sender, not what Equaticket sends. Equaticket does not cap your emails on any plan.

Set it up

In Resend

  1. Go to Domains, click Add Domain and enter the domain you want to send from (for example mail.yourvenue.com).
  2. Add the DNS records Resend shows you at your domain host, and wait until Resend marks the domain as verified. Resend explains the records in its domain setup guide.
  3. Go to API Keys and create a key with Full access. A sending-only key is rejected with Invalid Resend API key.

In Equaticket

  1. Go to Dashboard > Settings > Email.
  2. Paste the key into Resend API Key.
  3. Enter your verified domain in From Domain, exactly as it appears in Resend.
  4. Click Connect Email Domain.

Equaticket checks the key and the domain, then sends a test email to your login email address. A domain Resend lists as partially verified is accepted when its sending records are verified. After that, use Send Test Email on the same page at any time. If the test email fails, the page shows Resend's own error message.

Check that it is working

The Connected Email Domain card shows a health badge: Healthy, Degraded or Unhealthy, based on recent sends. If a lot of sends through your domain start failing, we email your billing address.

When you click Connect Email Domain, Equaticket checks the From Domain against your Resend account. If the domain is not on your account, or Resend has not marked it verified, you see an error on the From Domain field and nothing is saved: "This domain is not on that Resend account. Add it in Resend first." or "This domain is not verified in Resend yet. Finish verifying it there, then connect again." Add and verify the domain in Resend first. If you see "Invalid Resend API key" or "Could not validate Resend API key" on the key field, check that you pasted a Full access key from the same Resend account. If Resend later rejects your key or domain, emails fall back to the standard Equaticket sender so buyers still get them. You get an email at your billing address, and the Connected Email Domain card turns Unhealthy with a warning. Disconnect and connect again with a working key; the card clears as soon as you reconnect. Send Test Ticket on an event also tells you when it went out from the Equaticket sender. If buyers still see "via Equaticket" after connecting, check the domain spelling.

With your own domain, delivery confirmations and bounces are reported to your Resend account, not to Equaticket. Use Resend's logs to investigate a missing email. Your Resend plan has its own sending limits.

Change or remove your key

To replace a key, disconnect and connect again; the page has no separate replace button.

  1. If the key is compromised, revoke it in Resend under API Keys.
  2. In Equaticket, go to Dashboard > Settings > Email and click Disconnect.
  3. Create a new key in Resend and connect again.

While no key is connected, emails are sent from the standard Equaticket sender.

BYO email and Kit

These are separate. BYO email controls who Equaticket's own emails come from. The Kit integration adds buyers to your marketing list, and those emails are sent by Kit. See Email Integration (Kit).

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Custom Email Sending (BYO Email) — Equaticket Organizer Help