Email Integrations (Mailchimp and Kit)

Connect Equaticket to your email marketing tool and new buyers are added to your list automatically after every purchase. Available on Starter, Growth, and Pro plans.

Supported Integrations

Equaticket supports two email platforms:

• Mailchimp — buyers are added to a Mailchimp audience and tagged by event
• Kit (ConvertKit) — buyers are subscribed to a Kit form or sequence and tagged by event

You can connect both at the same time. Each runs independently — a purchase syncs to whichever platforms are active.

Connecting Your Email Tool

Go to Dashboard > Settings > Integrations. Only owners and admins can manage integrations.

For Mailchimp:

1. Click Connect Mailchimp
2. Enter your Mailchimp API key (find it in Mailchimp under Account → Extras → API keys)
3. Equaticket validates the key and lists your audiences
4. Select the audience you want buyers added to
5. Click Connect

For Kit:

1. Click Connect Kit (ConvertKit)
2. Enter your Kit API secret (find it in Kit under Settings → Advanced → API)
3. Equaticket validates the token and lists your forms and sequences
4. Select a form or sequence to subscribe buyers to
5. Click Connect

Each integration points to one audience (Mailchimp) or one form/sequence (Kit). You cannot route different events to different lists within a single integration — but see the per-event opt-out option below.

What Syncs

When a buyer completes a purchase, the following is sent to your connected platform immediately after the order is confirmed:

Mailchimp:

• Buyer email address
• First name and last name (sent to the FNAME and LNAME merge fields)
• Event title (sent to the EVENTNAME merge field and added as a tag)
• Ticket type name (added as a tag, if applicable)

Kit:

• Buyer email address
• First name and last name
• Event title (added as a tag and stored in the last_event custom field)
• Ticket type name (added as a tag and stored in the last_ticket_type custom field, if applicable)

The sync uses upsert semantics — if the buyer is already in your list, their record is updated rather than duplicated.

What does not sync:

• Refunded orders — if a buyer's order is refunded, they are not removed from your email list. Manage list hygiene in your email tool directly.
• Per-ticket attendee names — the buyer (the person who completed checkout) syncs; individual attendees named on tickets do not.
• Free ticket orders sync the same as paid orders — there is no distinction in the sync.

Name Format

Buyer names sync as split first and last name fields. The split happens at the first space: "Mary Jane Watson" becomes FNAME = "Mary", LNAME = "Jane Watson". If a buyer entered only one name at checkout, the last name field will be empty.

If your segments or automation depend on clean name data, spot-check a few records after connecting.

Per-Event Opt-Out

Each event has an individual toggle in the event editor: Sync buyers to connected email platform (Mailchimp / Kit). It is enabled by default. Uncheck it on any event to skip syncing for that event's purchases — useful for internal events, test events, or events with separate list management.

Testing Your Connection

Once connected, a Test connection button appears on each integration card. Clicking it sends a synthetic test subscriber to your platform to confirm the connection is live.

Disconnecting

Click Disconnect on the integration card. Existing contacts that were synced to your email tool remain there — disconnecting stops future syncs but does not delete anything from Mailchimp or Kit.

To change which audience or form buyers sync to, click Reconfigure on the connected card.

Frequently Asked Questions

When exactly does a new buyer get added to my list?

Syncing happens immediately after the order is confirmed — typically within a few seconds of the buyer completing checkout. It runs in the background and does not delay ticket delivery.

A buyer purchased a ticket but isn't showing up in my email list. What happened?

A few things to check: (1) confirm the purchase completed — check your Orders page for a confirmed status; (2) if the buyer is not in the list at all, check whether the event has the sync toggle enabled in the event editor; (3) if double opt-in is enabled in Mailchimp or Kit, the buyer will need to confirm their email before appearing as an active subscriber — they may have received the opt-in email but not clicked it.

Can I send buyers from different events to different Mailchimp audiences?

Not within a single Mailchimp integration — you can only connect Equaticket to one audience at a time. If you need event-level routing, use the per-event opt-out toggle to exclude specific events from syncing, and manage those buyers manually via a CSV export from the Audience Dashboard.

Does connecting my email tool affect my Equaticket email cap?

No. Your Equaticket email cap covers transactional emails (ticket delivery, confirmations, reminders) sent through Equaticket. Your email marketing tool has its own sending limits — those are separate.

Can I use this with a custom sending domain?

Your email integration sends from your Mailchimp or Kit account, using that tool's sending domain. For Equaticket's own transactional emails to come from your domain, see BYO Email.

Still need help? Contact support.