Audience Dashboard and Attendee Export

Your audience dashboard is a deduplicated view of everyone who has ever bought a ticket from you. Unlike your order list — which shows individual purchases — the audience dashboard shows one record per buyer, with their full history across all your events.

What the Audience Dashboard Shows

The audience dashboard is at Audience in your dashboard.

Each row represents one buyer, deduplicated by email address. Columns include:

Buyer name and email
Number of orders (across all your events)
Lifetime spend
Events attended
Most recent purchase date

A last synced indicator shows how recently the data was refreshed — for example, "Today" or "1d ago". The dashboard is updated nightly. If you need a real-time view of a specific event's attendees, use the attendee list on the individual event page.

Searching and Filtering

Use the search bar to find a specific buyer. Search runs across buyer name and email address. The search is not case-sensitive and supports partial matches — searching "jane" will match "Jane Smith" and "janesmith@example.com".

Exporting Your Attendee List

Click Export to download a flat CSV of all purchases across your entire account. Each row represents one ticket — if a buyer purchased tickets to three events, they appear three or more times in the export. For the deduplicated buyer view, use the dashboard itself or filter by email in a spreadsheet.

Exports of up to 2,000 rows download immediately. Larger exports are queued and delivered to your billing email address when ready.

CSV columns:

Column	Description
`buyer_name`	Full name of the buyer
`buyer_email`	Email address of the buyer
`attendee_name`	Name of the ticket holder (may differ from buyer)
`attendee_email`	Email of the ticket holder (may differ from buyer)
`event_title`	Name of the event
`event_date`	Date of the event
`ticket_type`	Name of the ticket type purchased
`order_id`	Unique order identifier
`ticket_id`	Unique ticket identifier
`amount_paid_cents`	Amount paid in minor units (e.g., 2500 = $25.00)
`currency`	ISO 4217 currency code (e.g., USD)
`promo_code_used`	Promo code applied to the order, if any
`discount_amount_cents`	Discount amount in minor units
`order_date`	Date and time the order was placed
`check_in_status`	Whether the ticket has been scanned
`checked_in_at`	Timestamp of check-in, if applicable

Note on name format: Buyer names and attendee names are exported as single full-name fields, not split into first and last name. If you're importing into a tool like Mailchimp that expects separate first and last name columns, you'll need to split the name column manually.

Connecting to Email Marketing Tools

You can sync your buyer list automatically to Mailchimp or Kit (formerly ConvertKit). New buyers are added to your connected list when their purchase is confirmed.

To connect: go to Settings → Integrations and follow the setup steps for your email tool.

What syncs: buyer name (full name) and email address. What does not sync: per-ticket attendee names, refunded orders.

For full setup instructions, see the email integrations guide (coming soon).

GDPR — Erasing a Buyer's Data

If a buyer requests that their personal data be deleted, you can process the request directly from the audience dashboard.

Find the buyer using the search bar, open their record, and click Erase data. This anonymizes their identifying information across all their orders and tickets:

On orders: buyer name and email address are replaced with anonymized placeholders
On tickets: buyer name, buyer email, attendee name, and attendee email are removed
Their audience summary record is deleted entirely

Financial records (order totals, amounts paid) are retained for accounting compliance — only personal identifiers are removed.

Erasure is permanent and cannot be undone. Only owner and admin roles can trigger a data erasure.

Note on process: buyers who want their data erased should contact you directly as the event organizer. Equaticket does not accept data erasure requests from buyers — you are the data controller for your attendees.

Frequently Asked Questions

Why does a buyer appear once in the dashboard even though they bought tickets to three different events?

The audience dashboard deduplicates by email address. One buyer, one row — regardless of how many events they've attended or how many tickets they've bought. Their order count and lifetime spend reflect all purchases.

Can I see which specific events a buyer attended?

Yes — click on a buyer's row to open their record, which shows their order history across your events.

Is the export real-time?

The export is generated from your live purchase data at the moment you download it. The dashboard view — which shows order counts, lifetime spend, and events attended — is updated nightly, so there may be a short lag between a very recent purchase and when it appears in the dashboard. The last synced indicator tells you when the dashboard was last refreshed.

Can attendee names be exported?

Yes — the export includes both buyer_name and attendee_name for each ticket. The attendee name is the name entered for the specific ticket holder, which may differ from the buyer if someone purchased on behalf of others.

Still need help? Contact support.