Audience Dashboard and Attendee Export

Dashboard > Audience shows one row per buyer, matched by email address, with their history across all your events. Your order list shows individual purchases instead.

What you see

Each buyer row shows:

name and email;
number of orders across your events;
lifetime spend, including cash you recorded when issuing tickets from Orders;
events attended;
most recent purchase date.

An order counts as long as the buyer still holds at least one ticket from it. An order where every ticket was refunded or cancelled drops out.

The summary cards above the list are calculated live:

Lifetime Orders counts every order that still has a ticket, including free and comp orders.
Avg. Order Value averages card orders only. Free orders, comps and cash orders are left out, so a free RSVP does not pull the average down. Cash is shown separately on each event's analytics page.

The buyer list itself is refreshed nightly. The Audience data last synced line shows when it was last updated, so a purchase from today may not appear yet. For an up-to-date list for one event, use that event's Attendees tab.

Click a buyer to open their record. It shows their orders across your events and has Export this buyer's orders.

Search

Search buyers… matches any part of a buyer's name or email, ignoring upper and lower case. "jane" finds "Jane Smith" and "janesmith@example.com".

Export

Click Export CSV to open Export Audience CSV. You can narrow the export with:

Filter by event (optional);
Purchase date range (optional);
Ticket status: All, Checked in or Not checked in;
Repeat buyers only (2+ events).

Then click Export CSV. The export is built from live data. It has one row per ticket, so a buyer with several tickets appears several times. Refunded and cancelled tickets are left out.

Exports of up to 2,000 rows download straight away. Larger exports are emailed to you (the address shown in the export window) when ready, and the download link is valid for 7 days.

Columns:

Column	Contents
`buyer_name`, `buyer_email`	The person who checked out
`attendee_name`, `attendee_email`	The ticket holder, if different details were collected
`event_title`, `event_date`	The event
`ticket_type`	Ticket type name
`order_id`, `ticket_id`	Identifiers
`amount_paid_cents`	The order's total in the smallest currency unit (2500 = $25.00). It is the whole order's total, repeated on each ticket row of that order, so do not add it up across rows.
`currency`	Currency code, for example `USD`
`promo_code_used`, `discount_amount_cents`	Promo code and discount on the order, if any
`order_date`	When the order was placed
`check_in_status`, `checked_in_at`	`checked_in` or `not_checked_in`, and when

Names are exported as one full-name field. Split them yourself if another tool needs first and last names.

Kit

You can also add buyers to Kit automatically after each paid order. See Email Integration (Kit).

Deleting a buyer's data

To handle a GDPR or similar deletion request, open the buyer and click Delete buyer data (GDPR). Only owners and admins can do this. See GDPR: Erasing a Buyer's Data.

Still need help? Contact support.