GDPR: Erasing a Buyer's Data
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GDPR: Erasing a Buyer's Data
2 min read · Account & Team
GDPR: Erasing a Buyer's Data
If a buyer asks you to delete their personal data, you can do it from the Audience dashboard. Only owners and admins can do this, and it cannot be undone.
How to erase a buyer's data
- Go to Dashboard > Audience.
- Search for the buyer by name or email.
- Click their row to open the buyer panel.
- Click Delete buyer data (GDPR).
- Read the warning and click Confirm Delete (or Cancel).
It takes effect immediately and covers all of that buyer's orders and tickets across all your events.
What changes
- Orders: the buyer's name becomes "[Deleted]" and their email address is replaced with an anonymized placeholder.
- Tickets: the buyer's name and email are replaced the same way, and any attendee name and email on the tickets are removed.
- Audience dashboard: the buyer's record is removed, so they no longer appear in the list or in exports.
Order amounts, payment totals and refund records stay, so your financial records remain complete. Order status and ticket validity do not change.
What erasure does not do
- It does not refund or cancel anything. If the buyer also wants a refund, process it separately (see How Refunds Work).
- It does not reach data held outside Equaticket: payment records in your Stripe account, contacts already synced to Kit, or CSV files you exported earlier. Remove the buyer from those yourself.
Because the email address on their tickets is replaced, the buyer can no longer look up or resend those tickets by email, and will not get reminders for them. If they still plan to attend, make sure they have saved their tickets first.
Handling a request
You are the data controller for your attendees, so buyers should send erasure requests to you. Equaticket does not process erasure requests from buyers directly.
- Confirm the request comes from the person who owns that email address.
- Erase the data using the steps above.
- Remove the buyer from any outside tools you use.
- Tell the buyer it is done.
GDPR applies to buyers in the EU wherever your organization is based, and other places have similar laws (such as the CCPA in California). Check your obligations with your own legal adviser.
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