Branding Your Buyer Emails

By default, the emails we send your buyers use Equaticket's design. You can switch on your own logo and brand color, and see exactly how the ticket email will look before you save. Only owners and admins can change this.

Turn on your branding

1. Open Dashboard > Settings > Branding.
2. Under Event pages and checkout, add your logo and choose your brand color (see below).
3. Under Buyer emails, turn on Use my logo and color in buyer emails.
4. Check the Ticket email preview, then choose Save Branding.

Your logo and color always appear on your event page, checkout and ticket pages. The switch decides only whether they also appear in the emails we send your buyers. While it is off, the preview shows the Equaticket design.

What your buyers see

You can set your logo, your color, both, or neither. Anything you have not set stays Equaticket's.

• Logo and color: your logo at the top and your color on the top bar and buttons.
• Logo only: your logo with Equaticket's color.
• Color only: the Equaticket name at the top with your color.
• Neither: the standard Equaticket design.

The footer of every email still says "Powered by Equaticket" and links to Equaticket, on every plan. It also shows how buyers can contact you.

Upload a logo

1. Under Event pages and checkout, drag your logo onto the Logo box, or click it to browse.
2. Check the preview. Your logo saves as soon as it uploads. If Use my logo and color in buyer emails is on, the ticket email preview shows it right away.

To swap it, choose Replace. To take it off, choose Remove. Emails your buyers already have keep showing the logo they were sent with. When you remove your logo, emails your buyers already have stop showing it too.

What works best:

• PNG with a transparent background, at least 600 x 300 pixels. JPEG and WebP also work.
• Up to 2 MB.
• From square to about 3 times wider than tall. Anything wider than 6 to 1 or taller than 1 to 6 is rejected. Logos wider than 3 to 1 or taller than 1 to 3 upload with a warning because they can look small or unusual.
• A dark logo, or one on its own solid background. Our emails use white backgrounds. If your logo is white or very light on a transparent background, you will see a warning that it may be hard to read.

We resize your logo for you and make a separate email copy that trims the empty space around it. If you uploaded your logo a while ago, the screen may ask you to upload it again so every email app can show it. Some email apps hide images until the reader allows them. When that happens, the reader sees your organization name instead of the picture.

About the preview

• The preview shows your next upcoming event. If you do not have one yet, it shows a sample event.
• Buyer details, the order number and the QR code are always samples. The preview never uses a real order, and it does not send anything.
• Choose Desktop or Mobile to see the email at a computer or phone width.
• To see a real email in your own inbox, send yourself a test ticket from your event: open it and choose Send test ticket in the More menu. It shows exactly what buyers get, including whether your branding is switched on.

Your colors and logo are saved only when you choose Save Branding, except the logo, which saves the moment it uploads. See Choosing Your Brand Color for picking a color.