Creating an Event

Creating an event takes three steps. You can move between them at any time, and nothing is lost if you stop partway through: your event is saved as a draft the moment you create it, and drafts are not visible to buyers.

Starting out

Go to Dashboard → Events and click Create Event.

You will see a short card asking for just a title, date, and start time. That is enough to create the event and get you into the full editor. Your timezone is preselected from your browser, and your currency comes from your connected Stripe account.

If you would rather fill everything in at once, click Start with the full form.

Step 1: Build your event page

This step is everything an attendee sees.

Cover image — a banner across the top of your event page. Optional, but events with one look considerably more finished.
Title and summary — the summary is the one-line description that appears under your title and in link previews when someone shares your event.
Date and time — set a start, and an end if you know it. The timezone shown is the one your event happens in, not the one you are sitting in.
Location — three options:

- Venue — a physical address. As you type you will usually see address suggestions; picking one fills in the address and adds a map to your event page. If no suggestions appear, type the address in full — everything works the same, you just will not get the map.

- Online — the joining link or dial-in details. These are shown only to people who have a ticket, never on the public page.

- To be announced — for when you have a date but not yet a place. Your page says so plainly rather than looking unfinished.

Description — a formatting toolbar with headings, bold, italic, links, and lists. Use headings and lists to break up long details; a wall of text is the most common reason people stop reading an event page.

Click Save and continue when you are done.

Changing the location type later

Switching from Venue to Online or To be announced clears the venue fields, because your event page should not show an address your event no longer has. If you switch back, you will need to enter the address again.

Step 2: Add tickets

Click Add ticket type and choose Paid or Free.

Each ticket type needs a name, a price (unless it is free), and a quantity. Everything else is optional:

Sales window — when this type goes on sale and when it stops. Leave both blank for "on sale as soon as the event is published".
Per-order limits — the minimum and maximum a single buyer can take.
Advanced — hide a type from the public page, require a name for each attendee, set a separate door price, or turn on a waitlist for when it sells out.

The drawer shows what a buyer will actually be charged as you type, including any organizer fee you have configured. Equaticket never adds a fee of its own.

Use the up and down arrows on each row to change the order buyers see them in.

After tickets have sold

Once a ticket type has sold at least one ticket, its price is locked. You can still change the name, description, sales window, and limits, and you can reduce the quantity down to the number already sold. If you need a different price, create a new ticket type and reduce the old one's quantity.

Capacity, currency, fees, and tax

Below the ticket list are the settings that apply to the whole event: total capacity, currency, organizer fees, and sales tax. Currency can only be changed before your first sale.

Step 3: Review and publish

This step shows you a checklist of everything that has to be true before your event can go live, with the reason stated in the open rather than hidden behind a tooltip. Common items:

At least one ticket type
A connected Stripe account, if any of your ticket types are paid
A verified email address, on the Free plan
An active subscription

Anything that needs attention has a Fix this link that takes you straight to the right place.

Visibility

Choose Public or Unlisted:

Public — your event appears on your organizer page, in your public API results, and in search engines.
Unlisted — your event page works normally and anyone with the link can buy a ticket, but it is left out of listings and asks search engines not to index it. Use it for private or invitation-only events.

Unlisted is not a security control. Anyone who has the link can reach the page and buy a ticket. If an event genuinely must be restricted rather than merely unlisted, get in touch — we can enable access codes on your ticket types, which require buyers to enter a code before they can see or buy them.

Refund policy and settings

Set your refund policy and the last few event settings here. Your refund policy is shown on your event page and in the confirmation email, so buyers see it before and after they pay.

When everything on the checklist passes, click Publish.

Previewing before you publish

The Preview button in the top right is available on every step, including before your first save. It opens your actual event page, exactly as a buyer will see it, with a Desktop and Mobile toggle.

The preview shows unsaved changes on step 1, so you can try a title or a description and see the result without saving first. Nothing you do in the preview is saved, and closing it returns you to exactly where you were.

If you are previewing a nearly-empty event, you will see placeholders where your content will go. That is expected — it shows you the shape of the page you are building.

After publishing

Your event gets a public page at equaticket.com/events/your-org/your-event.

You can keep editing a published event. Most fields stay editable, with a few exceptions:

The URL is permanent. Once published, your event's web address cannot change, so links you have already shared keep working. If you need a different URL, use Duplicate Event.
Dates are locked while published. To reschedule, pause the event first, change the date, then publish again. When you save a date change on a published event you will be offered the option to email everyone who has already bought a ticket.

Pausing an event takes it off sale and hides it from listings. It does not cancel anything, and existing tickets stay valid.