Creating an Event

Creating an event takes three steps: Build event page, Add tickets and Publish. Your event is saved as a draft as soon as you create it, and drafts are not visible to buyers, so you can stop partway and come back.

Starting out

Go to Dashboard > Events and click Create Event (or Create New Event in the sidebar). A short card asks for a title, date and start time. Your timezone is preselected from your browser, and you can change it. To fill everything in at once, click Start with the full form.

Previewing your page

On wide screens, a live preview of your event page sits beside the form. It shows a phone view, and the monitor button opens a full desktop view. On smaller screens, use the Edit and Preview tabs. On the first step the preview updates as you type, before you save.

Step 1: Build event page

This is everything an attendee sees.

Cover Image: a banner across the top of your page and in link previews. Optional.
Title and Summary (both required): the summary is the one-line description shown under your title and in link previews.
Date and time: a start, and an end if you know it. The timezone is the one your event happens in.
Location, one of three:

- Venue: a physical address. Picking a suggested address adds a map to your page. If no suggestions appear, type the full address; everything else works the same, just without the map.

- Online: joining details, sent to ticket holders and never shown on the public page.

- To be announced: your page says the location is coming.

Description: a formatting toolbar with headings, bold, italic, links and lists.
Contact email for attendees (required): where buyers can reach you. It starts as your own email.

Switching away from Venue clears the address fields when you save.

Click Save and continue.

Step 2: Add tickets

Click Paid ticket or Free ticket. Each ticket type needs a name, a quantity and, for paid tickets, a price. Optional settings:

Sales start and Sales end: leave blank to sell from now until the event starts.
Advanced settings:

- Hidden: not shown on your event page. Add an Access code so buyers who enter it can see and buy the ticket, or leave the code blank for staff-only tickets you issue yourself. See Access-code gated tickets.

- Min per order and Max per order.

- Door price (paid tickets): a different price for walk-up sales at the door. It can't be lower than the ticket price.

- Require a name for each attendee at checkout.

As you type a price, the drawer shows exactly what a buyer pays, including any organizer fee you have set up. Equaticket adds no ticket fees of its own. Use the up and down arrows to change the order buyers see ticket types in.

On the Free plan, an event can have up to 50 tickets in total across its ticket types, free tickets included. Free also includes your first 100 paid tickets. See Plans and Pricing.

Event-wide settings

Below the ticket list are Total capacity (optional), Currency, organizer fees and sales tax. The currency defaults to your Stripe account's currency and locks as soon as you add a ticket type. See Organizer fees and Sales tax.

After tickets have sold

Once a ticket type has sold, its price is locked. You can still rename it, change its sales window and limits, and lower the quantity (not below what is already sold). For a new price, create a new ticket type and lower the old one's quantity. A ticket type can only be deleted if it has no sales, and not while a buyer is partway through checkout with it. If that happens, try again in a few minutes, or tick Hidden to take it off your event page.

Step 3: Publish

This step shows a checklist of everything that must be true before your event can go live, including:

a contact email for attendees;
at least one ticket type;
on the Free plan, a verified email address, no more than 50 tickets on the event, and room left in your first 100 paid tickets;
for paid tickets, a ready Stripe account (see Connecting your Stripe account).

Anything outstanding has a Fix this link.

Visibility:

Public: listed on your organizer page and indexable by search engines.
Unlisted: only people with the link can find it. Anyone with the link can still buy. For restricted tickets, use access codes.

Refund policy: shown on your event page and to buyers at checkout.

Note to ticket holders: an optional message (up to 500 characters) that people who hold a ticket see in their ticket email and on their order and ticket pages. It never appears on your public event page. See Adding a note for your ticket holders.

Event settings: a reminder email 24 hours before the event, syncing buyers to a connected email platform, and hiding the remaining ticket count.

When the checklist passes, click Publish event. Your page is live at equaticket.com/events/your-org/your-event.

Editing after you publish

Most fields stay editable. The exceptions:

The URL never changes once published, so shared links keep working. For a new URL, click Duplicate on the event page. Duplicate copies your ticket types (including access codes and door prices), tax settings and organizer fee. If your fee needs Equaticket approval, the copy needs it again before you can publish.
Date, time, timezone and location type are locked while the event is published. To change them, click Pause on the event page, make the change, then republish from the Publish step. When you save a new date on a paused event, you can tick Notify attendees of this date change to email ticket holders.
Venue details (name, address) can be edited while published. You can tick Notify attendees of this venue change.

Pausing takes the event off sale and removes it from your organizer page. Existing tickets stay valid.

Need help? Contact us.