Conversion Tracking with Meta Pixel
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Conversion Tracking with Meta Pixel
2 min read · Events & Tickets
Conversion Tracking with Meta Pixel
Add your Meta Pixel ID once in Equaticket, and your embedded widgets fire conversion events on your own website with no extra code. It works for every event in your organization, on every plan.
Set it up
- In Meta Events Manager, open your Pixel and copy its Pixel ID (a 15 or 16 digit number).
- In Equaticket, go to Dashboard > Settings > Branding.
- Under Conversion Tracking, paste it into Meta Pixel ID.
- Click Save Branding.
What gets tracked
| Event | When it fires |
|---|---|
| PageView | The widget loads the Pixel on your page |
| AddToCart | A buyer first selects a ticket type |
| InitiateCheckout | A buyer starts checkout |
| Purchase | The purchase completes |
| CheckoutAbandoned | A buyer closes the checkout tab without paying (a custom event, not a Meta standard event) |
Where events fire
On your website: when buyers use Add to Your Website or the "Buy Tickets" Button, all of these events fire on your own site, which gives Meta the best attribution.
On equaticket.com: when buyers reach your event page directly (not through an embed), only Purchase fires, on the confirmation page.
Both send the order ID, so Meta counts a purchase seen in both places only once.
Simple Embed does not load the Pixel on your page, so only Purchase (on equaticket.com) is recorded for it.
Older snippets
Add to Your Website needs the data-event-id attribute to load your Pixel. If your snippet does not have it, copy it again from Dashboard > Events > [your event] > Embed. Older snippets still sell tickets, but they do not fire Pixel events.
Consent and privacy
Adding a Pixel ID loads Meta's tracking script on your website. You are responsible for getting your visitors' consent where the law requires it (for example under GDPR), for disclosing the Pixel in your privacy policy, and for offering an opt-out. Equaticket does not manage cookie consent on your site.
Check it is working
- Install the Meta Pixel Helper browser extension.
- Open a page on your site with the widget.
- You should see PageView, then AddToCart and InitiateCheckout as you select tickets and start checkout.
Events appear in Meta Events Manager within a few minutes. If nothing appears, check the Pixel ID and that your snippet includes data-event-id.
Google Analytics and Tag Manager
For other tools, open Track Conversions on the Embed tab. It has ready-made snippets for Google Analytics 4, Meta Pixel and Google Tag Manager that listen for the widget's events.
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