How to Create and Manage Promo Codes

Promo codes give buyers a discount on an event's tickets. They are available on every plan, including Free. Owners, admins and event managers can manage them.

Creating a promo code

1. Open your event in the dashboard and go to the Promo Codes tab.
2. Click Create Promo Code.
3. Fill in the form:

- Code: what buyers type, for example EARLYBIRD. Letters, numbers, hyphens and underscores only. Codes are saved in capitals and buyers can type them in any case.

- Discount Type: Percentage (%) or Fixed Amount ($).

- Discount % (up to 100) or Discount Amount (cents). The fixed amount is entered in cents: type 500 for $5.00 off, not 5.

- Max Uses (optional): the total number of times the code can be used. Leave blank for unlimited.

- Start Date (optional) and Expiry Date (optional): when the code works. Times are in your event's time zone.

- Active: tick it for the code to work straight away.

1. Click Create Code.

Each code must be unique across all your events. To offer the same discount on another event, create a code with a different name on that event.

How the discount works

• A percentage code takes that percentage off the ticket subtotal of the order.
• A fixed amount code takes that amount off the order once, however many tickets are in it. A $10 code on three tickets saves $10 in total.
• Each email address can use a code once.
• A code works only on the event it was created for.

What buyers do

On your event page, the buyer chooses their tickets, clicks Have a promo code?, and types the code into the Promo Code field before going to payment. If the code can't be used, they see why, for example "This promo code has expired" or "This promo code has reached its usage limit". Repeated wrong codes make the buyer wait a few minutes before trying again.

A use is counted as soon as the buyer goes to payment. If they don't finish paying, the use is given back when their checkout ends, so a code with Max Uses can briefly look used up while someone is still paying.

Managing codes

The Promo Codes tab lists every code with its discount, Uses (for example 3 / 50), expiry date and status. For each code you can:

• Edit: change the code, discount, Max Uses, dates or Active, then click Save Changes.
• Turn it off: click the Active status to switch it to Inactive. Click again to turn it back on.
• Delete: click Delete, then Confirm. Deleted codes stop working.

Ideas

• Early bird: a percentage code with an Expiry Date.
• Partner or sponsor codes: a separate code per partner, each with its own Max Uses, so you can see who drove sales.
• Flash sale: a code with a start and expiry date a day apart.

To hide a ticket type entirely until someone enters a code, use an access code instead. See Access-Code Gated Tickets.

Still need help? Contact support.