Embedding Tickets on Your Website

You can show your event's tickets on your own website by pasting a short snippet. Buyers choose tickets on your page, then pay on a secure checkout page that opens in a new tab. Embedding is available on every plan.

Get your embed code

Go to Dashboard > Events and open your event.
Click the Embed tab.
Pick one of the three options and click Copy.
Paste the code into an HTML or code block on your website (see the platform guides below).

The event must be published for the widget to show tickets.

The three options

Option	What buyers see	Height
Add to Your Website (Recommended)	The ticket widget inside your page	Adjusts itself
Simple Embed	The same widget, as a plain iframe	You set it
"Buy Tickets" Button	A button that opens ticket selection in a popup over your page	Not needed

Add to Your Website looks like this:

Copy the snippet from the Embed tab rather than typing it: your organization, event and event ID are already filled in.

Use Simple Embed if your builder strips scripts or places your code inside its own box (Wix does this). See Direct Iframe Embed. For the button, see Modal Checkout Button.

Platform guides

Squarespace: Code Block
Wix: Embed HTML element
Webflow: Code Embed
Shopify: Custom Liquid section
Framer: Embed component
Weebly / Square Online: Embed Code element
Other builders, including WordPress: any HTML block

What updates automatically

You paste the code once. Changes you make in Equaticket (dates, ticket names, prices, availability) show in the widget the next time the page loads. Snippets never expire.

How checkout works

When a buyer clicks the checkout button, checkout opens in a new tab on equaticket.com and payment is taken by Stripe. Your page stays open in the original tab. If the browser blocks the new tab, the widget takes the buyer to checkout in the same tab instead.

Branding

On the Free plan the widget shows a small "Powered by Equaticket" badge. On paid plans the badge is removed automatically. The widget uses the Primary Color and Accent Color you set under Dashboard > Settings > Branding.

Conversion tracking

If you add a Meta Pixel ID under Dashboard > Settings > Branding, the widget fires AddToCart, InitiateCheckout, Purchase and CheckoutAbandoned on your site. A snippet without a data-event-id attribute still sells tickets but does not fire Pixel events, so copy it again from the Embed tab if yours lacks it. See Conversion Tracking with Meta Pixel.

FAQ

Can I embed on several pages or sites? Yes. The same code works anywhere, as many times as you like.

What do buyers see when a ticket type sells out? That ticket type shows Sold Out. Types whose sales have ended show Sales Closed. Remove the embed once your event is over.

What if I pause or cancel the event? The widget shows a short message saying the event is paused or has been cancelled.

Do buyers need an account? No. They only need an email address at checkout.

Still need help? Contact support.