How to Create and Manage Promo Codes

Promo codes let you offer discounts to buyers at checkout. They are available on all tiers, including Free.

Creating a promo code

1. Go to Dashboard > Events > [Your Event] > Promo Codes.
2. Click Create Promo Code.
3. Fill in the details:

• Code: The text buyers enter at checkout (e.g., EARLYBIRD, VIP50).
• Discount type: Choose Percentage (e.g., 20% off) or Fixed amount (e.g., $10 off).
• Discount value: The percentage (up to 100%) or the fixed amount in your event's currency.
• Usage limit: Maximum total number of times this code can be used. Leave blank for unlimited.
• Per-email limit: Maximum times one email address can use this code. Defaults to 1, preventing the same buyer from reusing it.
• Minimum ticket count (optional): Require the buyer to purchase at least this many tickets to apply the code.
• Date range (optional): Set a starts at and expires at to control when the code is active.

1. Click Save.

How promo codes work at checkout

• The buyer enters the code in the promo code field during checkout.
• The system validates the code: is it active, within the date range, under the usage limit, and valid for the buyer's email?
• If valid, the discount is applied to the ticket price before payment.
• For fixed amount codes, the discount is applied per ticket. A $10 code on 3 tickets saves $30 total.
• The usage count is incremented when checkout completes and decremented if the checkout session expires.

Scoping promo codes

Promo codes can be scoped in two ways:

• Event-specific: The code only works for the event it was created under.
• Organization-level: Create codes under your org settings to apply across multiple events.

Managing existing codes

From the promo codes list, you can:

• View usage stats: See how many times a code has been used and its remaining uses.
• Edit: Update the usage limit, date range, or per-email limit.
• Deactivate: Disable a code so it can no longer be used at checkout.

Tips for effective promo codes

• Early bird pricing: Create a percentage discount with an expiration date to reward early buyers.
• Group discounts: Set a minimum ticket count (e.g., 5) with a percentage discount to encourage group purchases.
• Partner codes: Create unique codes for partners or sponsors with specific usage limits.
• Flash sales: Use tight date ranges (e.g., 24 hours) to create urgency.

Anti-abuse protections

The system includes built-in protections:

• Per-email limits prevent a single buyer from reusing a code.
• Rate limiting: Buyers are limited to 5 promo code attempts per event per 5 minutes.
• Usage counts are atomic: Two simultaneous checkouts cannot both use the last available redemption.