Ticket Tailor vs Equaticket: Per-Ticket Fees vs Flat Subscription

The math favors flat pricing at volume

Ticket Tailor’s $0.85/ticket is genuinely low. It’s one of the most affordable per-ticket platforms out there. But the math still compounds. A comedy club doing 12 shows a month at 80 tickets per show pays $816/month in Ticket Tailor fees. An Equaticket Growth plan is $79/month for the same volume. The more consistent your events, the wider the gap.

Predictable costs, no per-event math

With per-ticket pricing, every event has a variable platform cost. A slow Tuesday and a sold-out Saturday have different fee lines. With a flat subscription, your platform cost is the same whether you sold 50 tickets this month or 1,000. Easier to budget, easier to forecast.

Custom branding included, not upsold

Ticket Tailor’s custom branding (logo removal, custom domain) is a separate paid add-on with its own monthly fee. On Equaticket, custom branding and BYO email domain are included on every paid plan from Starter up. No additional charges, no tiered add-ons.

Real-time check-in sync, not 7-second polling

Ticket Tailor’s check-in app syncs every ~7 seconds. That’s fine for most events, but in a 7-second window at a busy door, multiple devices can scan the same ticket. Equaticket’s paid plans use Supabase Realtime for sub-second sync: when one device scans, every other device knows immediately.

No app install for your door staff

Ticket Tailor requires a native iOS or Android app for check-in. Equaticket’s check-in is a browser-based PWA: open a link, start scanning. Your day-of volunteer doesn’t need to download anything. They don’t even need an account. A magic link gets them scanning in seconds.

When Ticket Tailor is the right choice

We respect Ticket Tailor. They've built a genuinely good product with a pricing model that works well for a lot of organizers. Choose Ticket Tailor if:

• You need seating charts. Ticket Tailor has proper interactive seating maps for reserved seating, including theaters, stadiums, and dinner events. Equaticket focuses on general admission. If your events require assigned seats, Ticket Tailor handles it natively.
• You sell fewer than 35 tickets per month. At very low volumes, Ticket Tailor’s per-ticket model costs less than any Equaticket paid plan. (Equaticket’s Free tier covers up to 50 tickets/month if you want to stay at zero cost.)
• You want PayPal or Square as your payment processor. Ticket Tailor supports Stripe, PayPal, and Square. Equaticket is Stripe-only (via Stripe Connect). If your business runs on PayPal or Square, Ticket Tailor gives you that flexibility.
• You run mostly free events. Ticket Tailor doesn’t charge for free events (under ~5,000/year). Equaticket’s Free tier also supports free events, but with a 50 ticket/30-day cap across all tickets (free and paid).

Choose Equaticket if:

• You sell 35+ tickets per month regularly: The flat subscription becomes cheaper than $0.85/ticket, and the gap widens the more you sell.
• You want predictable, flat costs: Same price whether it’s a quiet month or your best month ever.
• You want custom branding included: Custom logo, colors, BYO email: all included on paid plans, no add-on fees.
• You need real-time check-in sync: Sub-second device-to-device sync vs 7-second polling intervals.
• You want a browser-based check-in: No app install, magic link auth, event day mode, optimized for day-of staff who aren’t tech-savvy.
• You want conversion tracking on your embed: Track ticket_added, checkout_started, and purchase_complete events in GA4, Meta Pixel, or GTM.