Speedways compete on thin margins. Your ticketing platform shouldn't be taking a lap of your gate revenue.
Speedways and race tracks run on gate revenue, grandstand sales, and pit pass income. Per-ticket fees from platforms like Eventbrite come out of every admission across every race night. Equaticket charges a flat subscription: the same predictable cost whether you're running a regular race night or a championship finale.
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The problem
Race track economics are tight. Platform fees make them tighter.
A speedway selling 3,000 admissions at $28 average per race night is looking at $8,400 in Eventbrite fees for a single event. Multiply that across a season of race nights and the platform is one of your larger operating costs, competing with track maintenance, safety equipment, and official fees.
Local and regional speedways run on narrow margins with passionate local fan bases. Equaticket exists to end per-ticket fees so the gate revenue from loyal race fans goes to running a better show, not to the ticketing company.
How it works
How Equaticket works for speedways and race tracks
Grandstand and pit pass tiers.
Grandstand general admission, reserved grandstand, pit access, and VIP hospitality are all different ticket types at different price points. Set up each tier with its own capacity cap and check-in validation.
Season and points-series event packages.
Speedway regulars want season passes and multi-race packages. Offer season ticket access via promo codes for returning fans. Drive advance commitment before the season starts.
Advance vs. gate pricing.
Encourage online advance purchase with a lower price. Set the at-gate price higher. Equaticket handles both: buyers choose at checkout, you lock in attendance before race day.
Fast multi-gate check-in.
Race tracks often have multiple entry gates serving different sections. Multiple devices scanning simultaneously keeps car traffic and foot traffic flowing before the green flag.
Embed on your track website.
Speedway fans should buy tickets on your track's site, not a third-party marketplace. The Equaticket embed puts checkout on your pages with your track branding.
Platform comparison
The math
A speedway selling 3,000 admissions at $28 average per race event:
| Platform | Platform fees per event |
|---|---|
| Eventbrite (~13%) | ~$8,400 |
| TicketSpice ($0.99/ticket) | ~$2,970 |
| Equaticket Growth | $79 |
$8,300 per event is track maintenance, official fees, and safety equipment.
Savings calculator
See how much your track would save
Enter your race night attendance and average ticket price.
See how much you’ll save with Equaticket
Zero per-ticket platform fees. One flat price. The more you sell, the more you save.
- Biggest savingsEventbrite$44,639/year
in total ticketing fees
Save $30,347/yearwith Equaticket vs. Eventbrite
- TicketSpice$25,224/year
in total ticketing fees
Save $10,932/yearwith Equaticket vs. TicketSpice
- Ticket Tailor$23,544/year
in total ticketing fees
Save $9,252/yearwith Equaticket vs. Ticket Tailor
Total Savings
$9,252 – $30,347/year
or $46,260 – $151,737 over 5 years
Calculations based on total fees. All platforms include payment processing via Stripe (2.9% + $0.30 per transaction) unless otherwise noted. Eventbrite bundles processing into their fee. Equaticket subscription billed quarterly. Competitor pricing verified March 2026.
Frequently asked questions
No. Equaticket charges a flat monthly subscription, billed quarterly. We take nothing from each ticket sold. Your attendees pay exactly the price you set, with no added booking fees from us. Stripe payment processing applies at their standard rate (2.9% + $0.30 per transaction).
The Free tier is completely free with no time limit. It includes 50 tickets per 30 days, unlimited events, QR check-in, and the embeddable checkout widget. Paid plans start at $29/mo (Starter, billed quarterly at $87) for up to 750 tickets per quarter. No credit card required to sign up.
Yes. Every Equaticket plan includes an embeddable checkout widget. Paste a single script tag into your site — WordPress, Squarespace, Webflow, or any HTML page — and the ticket purchase flow runs directly on your site. Buyers never leave your domain.
Every ticket includes a unique QR code. Your staff scan it using any smartphone camera through our check-in app — no hardware required, no app store download needed. Paid plans include real-time multi-device sync, so multiple scanners at multiple gates stay in sync instantly with no double-entries.
Ready to stop paying per ticket?
Flat subscription. No per-ticket fees. Cancel anytime.
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